• Full Time
  • Overal
  • 4 weken geleden geplaatst

Digital Marketing Lead. Company.info, Amsterdam.

We are looking for a Digital Marketing Manager for our client Company.info. They are a market leader in business information and part of FD Mediagroep (other brands are FD and BNR). In this role, you are, together with your team, responsible for the marketing strategy and execution. We are looking for the one that loves to accelerate and who is always at the forefront of (realizing) new business ideas.

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We are looking for a Digital Marketing Lead for our client Company.info. This scale-up is a market leader in business information and part of FD Mediagroep (other brands are FD and BNR). In this role, you are together with your team responsible for the (digital) marketing strategy and execution. We are looking for the one that loves to accelerate and who is always at the forefront of (realizing) new business ideas.

Job responsibilities

Because this role is one of the key positions within the company, you will report to the CEO and you will be part of the Management Team. Company.info is based in Amsterdam, but you are also part of the ambitious international organization.

  • Responsible for creating and executing the marketing strategy, budget and planning for the Netherlands and Germany in alignment with the overall company strategy
  • Responsible for the overall lead generation, and for the new business and retention of the turnover of the “small customer” segment
  • Perform line management duties, like recruiting and objectives setting, and support and guide your marketing team (3 FTE)
  • Achieve measurable effects that both justify the effectiveness and efficiency of marketing spend and actively support the achievement of the company KPI’s and strategy
  • Define and lead the development of new business, product and propositions in an agile way, and build and optimize our current portfolio based on qualitative and quantitative user data
  • Conduct market and customer research to identify new trends, markets, products, propositions and marketing techniques, and translate them into concrete, relevant ideas incl. business plan
  • Part of the Management Team

Requirements

  • Experienced in setting up and executing B2B (inter)national marketing strategies
  • Excellent knowledge of and experience in online marketing, customer journeys and marketing automation
  • Passionate about data, tech and API’s
  • Thorough knowledge of brand, product and customer service management, and an expert in guiding the development of new products and propositions in an agile way
  • Superb analytical, numeracy and statistical skillset
  • Good interpersonal relationship skills, and comfortable and able to communicate, motivate and inspire at all levels, internally and externally
  • Management experience at senior level in order to support and work with other members of staff at all levels
  • Equipped with MSc degree
  • Fluent in Dutch

You are

  • Committed, strong drive and customer and result driven
  • Truly pro-active, analytical and pragmatic in your approach
  • Can-do attitude, flexible and accurate
  • Continuous mindset to innovate, think out-of-the-box and improve
  • Fun to work with

We are looking for a Digital Marketing Lead for our client Company.info. This scale-up is a market leader in business information and part of FD Mediagroep (other brands are FD and BNR). In this role, you are together with your team responsible for the (digital) marketing strategy and execution. We are looking for the one that loves to accelerate and who is always at the forefront of (realizing) new business ideas.

Job responsibilities

Because this role is one of the key positions within the company, you will report to the CEO and you will be part of the Management Team. Company.info is based in Amsterdam, but you are also part of the ambitious international organization.

  • Responsible for creating and executing the marketing strategy, budget and planning for the Netherlands and Germany in alignment with the overall company strategy
  • Responsible for the overall lead generation, and for the new business and retention of the turnover of the “small customer” segment
  • Perform line management duties, like recruiting and objectives setting, and support and guide your marketing team (3 FTE)
  • Achieve measurable effects that both justify the effectiveness and efficiency of marketing spend and actively support the achievement of the company KPI’s and strategy
  • Define and lead the development of new business, product and propositions in an agile way, and build and optimize our current portfolio based on qualitative and quantitative user data
  • Conduct market and customer research to identify new trends, markets, products, propositions and marketing techniques, and translate them into concrete, relevant ideas incl. business plan
  • Part of the Management Team

Requirements

  • Experienced in setting up and executing B2B (inter)national marketing strategies
  • Excellent knowledge of and experience in online marketing, customer journeys and marketing automation
  • Passionate about data, tech and API’s
  • Thorough knowledge of brand, product and customer service management, and an expert in guiding the development of new products and propositions in an agile way
  • Superb analytical, numeracy and statistical skillset
  • Good interpersonal relationship skills, and comfortable and able to communicate, motivate and inspire at all levels, internally and externally
  • Management experience at senior level in order to support and work with other members of staff at all levels
  • Equipped with MSc degree
  • Fluent in Dutch

You are

  • Committed, strong drive and customer and result driven
  • Truly pro-active, analytical and pragmatic in your approach
  • Can-do attitude, flexible and accurate
  • Continuous mindset to innovate, think out-of-the-box and improve
  • Fun to work with

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Danne de Vries06-41275811
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