• Full Time
  • Overal
  • 4 maanden geleden geplaatst
  • Deze positie is vervuld

CRM Manager. Retail, Noord-Holland. *VERVULD*

You will be responsible of communicating the vision with all those involved in the CRM team, including the Head of Digital and the Program Manager and lead a team of 4fte. You will influence change through the use of data gathered to proactively improve the customer experience and develop and execute the annual CRM marketing plan in accordance with Digital targets creating customer retention and loyalty.

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Our client, a successful retail chain, is looking for a CRM Manager who will ensure that the CRM operation is in line with our client’s digital vision. In addition, implementing and realizing the CRM vision and strategy throughout Europe, and guarantee growth in knowledge of customer profiles/data ensuring digital promise delivering the right message to the right person at the right time.

Digital is first on the 2018 agenda of this fast-growing retailer. In collaboration with SQIQ, we are building a team. By investing in Digital growth our client plans to stimulate even more sales in their stores throughout Europe. Their offline/online marketing spent will switch from 80/20 now to 50/50 in 2020, and now is the starting point! Do you want to build big, and make impact? Can you keep up with the pace of our client’s continues growth and do you want to be part of the success story by bringing in your Digital knowledge into their DNA?

Job responsibilities

You will be responsible for communicating the vision with all those involved in the CRM team, including the Head of Digital and the Program Manager and lead a team of 4fte. You will influence change through the use of data gathered to proactively improve the customer experience and develop and execute the annual CRM marketing plan in accordance with Digital targets creating customer retention and loyalty.

In addition, you will:

  • Set out key CRM KPI’s and creating insights on customer journey, database status and total CRM as well as specific campaign performance
  • Optimize the database, cross-channel segmentation based on data, content and channels, and enrich customer lifecycle and audience profiles
  • Decide on the CRM platform structure and architecture ensuring it works seamlessly across the organization
  • Capture all required information at key points in the customer life cycle
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach of customers

Requirements

  • Minimal 7 years experience as a CRM Manager in an omni channel retail operation or at a pure player
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Experienced in extensive stakeholder management
  • Minimal high school (HBO), WO intellectual capabilities
  • Fluent in English and Dutch
  • Strong strategic skills
  • Consumer-oriented, strong communicator, passion for digital, leadership

Our client, a successful retail chain, is looking for a CRM Manager who will ensure that the CRM operation is in line with our client’s digital vision. In addition, implementing and realizing the CRM vision and strategy throughout Europe, and guarantee growth in knowledge of customer profiles/data ensuring digital promise delivering the right message to the right person at the right time.

Digital is first on the 2018 agenda of this fast-growing retailer. In collaboration with SQIQ, we are building a team. By investing in Digital growth our client plans to stimulate even more sales in their stores throughout Europe. Their offline/online marketing spent will switch from 80/20 now to 50/50 in 2020, and now is the starting point! Do you want to build big, and make impact? Can you keep up with the pace of our client’s continues growth and do you want to be part of the success story by bringing in your Digital knowledge into their DNA?

Job responsibilities

You will be responsible for communicating the vision with all those involved in the CRM team, including the Head of Digital and the Program Manager and lead a team of 4fte. You will influence change through the use of data gathered to proactively improve the customer experience and develop and execute the annual CRM marketing plan in accordance with Digital targets creating customer retention and loyalty.

In addition, you will:

  • Set out key CRM KPI’s and creating insights on customer journey, database status and total CRM as well as specific campaign performance
  • Optimize the database, cross-channel segmentation based on data, content and channels, and enrich customer lifecycle and audience profiles
  • Decide on the CRM platform structure and architecture ensuring it works seamlessly across the organization
  • Capture all required information at key points in the customer life cycle
  • Develop testing strategies for all aspects of the CRM to ensure the most effective approach of customers

Requirements

  • Minimal 7 years experience as a CRM Manager in an omni channel retail operation or at a pure player
  • Strong background in customer acquisition, re-engagement and retention strategies
  • Experienced in extensive stakeholder management
  • Minimal high school (HBO), WO intellectual capabilities
  • Fluent in English and Dutch
  • Strong strategic skills
  • Consumer-oriented, strong communicator, passion for digital, leadership

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Stella Mulder06-14810346
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