• Full Time
  • Overal
  • 3 maanden geleden geplaatst

Brand Marketing Lead. Wehkamp, Zwolle.

As Brand Marketing Lead, you will help Wehkamp deliver on the choices they have made in their brand proposition and continue to develop their value proposition to their customers. You will make sure the brand proposition and execution is reflecting the strategic choices that were made and and will be made going forward. You will help innovate the brand that fits them as an e-commerce market leader.

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For Wehkamp, based in Zwolle, we are looking for a Brand Marketing Lead: a brand thinker, brand builder, and brand executor. Based on the strategic goals and marketing strategy, you will help tell the story in everything they do and all their touch points. A smart combination of traditional and digital media will be a key success factor in helping the (new) customers understand Wehkamp’s promise.

Wehkamp is a well-known household brand for families in the Netherlands. Their success is based on 65 years of experience, in which they have been continuously reinventing theirselves to improve customer experience and exceed customer expectations. They are an online platform for families with a great assortment, offering great service and inspiration for an everyday life of mothers and their families.

Job responsibilities

As Brand Marketing Lead, you will help deliver on the choices Wehkamp has made in their brand proposition and continue to develop their value proposition to the customers. You will make sure the brand proposition and execution is reflecting the strategic choices that were made and will be made going forward. You will help Wehkamp innovate the brand that fits them as an e-commerce market leader.

You take the brand proposition and ensure to translate this into marketing best practices to help Wehkamp deliver on our targets around customer acquisition, engagement and customer loyalty. They need to get their story out there in a way that resembles who they are and who they want to be. You need to think, test, measure, adjust and rethink, but most importantly you need to do it and help others do it. You have a strategic and commercial approach to brand marketing. You are pragmatic and get things done, also in close cooperation with your team and others within the organization. You need to balance an analytical and creative approach, think from a visionary north star and ensure impact from day 1. Working together with other disciplines to co-create their brand proposition, but also the translation into new initiatives such as the loyalty approach, customer service practices, and a new approach to marketing communication will be part of your mandate.

Requirements

  • Good understanding of the target customer: families in the Netherlands and the e-commerce landscape and developments
  • Demonstrated thought leadership in brand and marketing strategy and execution in combination with people leadership (people development and talent acquisition)
  • Track record of success in the transformation and development of brands in highly competitive consumer-led industries incl. delivered on impact focused initiatives such as customer lifetime value, customer acquisition, customer engagement and loyalty
  • Demonstrated innovation and creativity in the introduction and/or and development of new brands
  • Having a good understanding of the interplay between traditional and digital media and experience how to optimize reach and relevance
  • Having managed a high caliber and professional team providing the business with genuine customer focus and competitive edge
  • Having worked effectively across functional boundaries and with external partners to ensure that branding and (digital) marketing practices are clearly understood and consistently applied
  • For this role you need to speak and write Dutch and English fluently

In addition, candidates for the role will bring/be:

  • Creative, visionary skills to develop and renew the brand proposition and (digital) marketing practices
  • The ability to combine creative flair with commercial judgment, strategy development, and operational execution capability
  • Strong visible, hands-on and inspiring leadership to the teams and wider organization
  • Outstanding collaboration and influencing skills across the organization and with external partners
  • A natural coach and developer of people
  • Able to fit the culture whilst helping it to evolve

Offer

At Wehkamp, you are part of a world-class team. They are people that find it important to collectively do the right thing for our customers and our people. The energy they put into this every day translates into great ambition and sounds results. They have their priorities very clear: their customers must be satisfied, their people must feel engaged and excited, and as consequence they will reach their financial goal: profitable growth.

At Wehkamp, they are very transparent about the working conditions. Their offer includes:

  • A competitive salary incl. 8.5% holiday pay
  • A performance dependent bonus of 30% max.
  • Representation fee of € 110 gross per month
  • An end-of-year allowance of 2%
  • Participation in the company wide profit sharing scheme
  • Company car
  • Bring your own phone / device arrangements
  • 30 days holiday
  • Excellent pension build-up with limited employee contribution
  • A staff discount of 25% on almost the entire assortment

For Wehkamp, based in Zwolle, we are looking for a Brand Marketing Lead: a brand thinker, brand builder, and brand executor. Based on the strategic goals and marketing strategy, you will help tell the story in everything they do and all their touch points. A smart combination of traditional and digital media will be a key success factor in helping the (new) customers understand Wehkamp’s promise.

Wehkamp is a well-known household brand for families in the Netherlands. Their success is based on 65 years of experience, in which they have been continuously reinventing theirselves to improve customer experience and exceed customer expectations. They are an online platform for families with a great assortment, offering great service and inspiration for an everyday life of mothers and their families.

Job responsibilities

As Brand Marketing Lead, you will help deliver on the choices Wehkamp has made in their brand proposition and continue to develop their value proposition to the customers. You will make sure the brand proposition and execution is reflecting the strategic choices that were made and will be made going forward. You will help Wehkamp innovate the brand that fits them as an e-commerce market leader.

You take the brand proposition and ensure to translate this into marketing best practices to help Wehkamp deliver on our targets around customer acquisition, engagement and customer loyalty. They need to get their story out there in a way that resembles who they are and who they want to be. You need to think, test, measure, adjust and rethink, but most importantly you need to do it and help others do it. You have a strategic and commercial approach to brand marketing. You are pragmatic and get things done, also in close cooperation with your team and others within the organization. You need to balance an analytical and creative approach, think from a visionary north star and ensure impact from day 1. Working together with other disciplines to co-create their brand proposition, but also the translation into new initiatives such as the loyalty approach, customer service practices, and a new approach to marketing communication will be part of your mandate.

Requirements

  • Good understanding of the target customer: families in the Netherlands and the e-commerce landscape and developments
  • Demonstrated thought leadership in brand and marketing strategy and execution in combination with people leadership (people development and talent acquisition)
  • Track record of success in the transformation and development of brands in highly competitive consumer-led industries incl. delivered on impact focused initiatives such as customer lifetime value, customer acquisition, customer engagement and loyalty
  • Demonstrated innovation and creativity in the introduction and/or and development of new brands
  • Having a good understanding of the interplay between traditional and digital media and experience how to optimize reach and relevance
  • Having managed a high caliber and professional team providing the business with genuine customer focus and competitive edge
  • Having worked effectively across functional boundaries and with external partners to ensure that branding and (digital) marketing practices are clearly understood and consistently applied
  • For this role you need to speak and write Dutch and English fluently

In addition, candidates for the role will bring/be:

  • Creative, visionary skills to develop and renew the brand proposition and (digital) marketing practices
  • The ability to combine creative flair with commercial judgment, strategy development, and operational execution capability
  • Strong visible, hands-on and inspiring leadership to the teams and wider organization
  • Outstanding collaboration and influencing skills across the organization and with external partners
  • A natural coach and developer of people
  • Able to fit the culture whilst helping it to evolve

Offer

At Wehkamp, you are part of a world-class team. They are people that find it important to collectively do the right thing for our customers and our people. The energy they put into this every day translates into great ambition and sounds results. They have their priorities very clear: their customers must be satisfied, their people must feel engaged and excited, and as consequence they will reach their financial goal: profitable growth.

At Wehkamp, they are very transparent about the working conditions. Their offer includes:

  • A competitive salary incl. 8.5% holiday pay
  • A performance dependent bonus of 30% max.
  • Representation fee of € 110 gross per month
  • An end-of-year allowance of 2%
  • Participation in the company wide profit sharing scheme
  • Company car
  • Bring your own phone / device arrangements
  • 30 days holiday
  • Excellent pension build-up with limited employee contribution
  • A staff discount of 25% on almost the entire assortment

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Stella Mulder06-14810346
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