• Freelance
  • Overal
  • 1 week geleden geplaatst

a.i. Brand Communication Manager. Werkspot, Amsterdam.

You know the power of branding to realise impact; you strongly believe in brand marketing to ensure long term growth, perfectly aligned with performance marketing to drive short term growth. Together with our Performance Marketing Manager you are responsible for doubling business results.

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Company information

Werkspot is the online marketplace to find a Service Professional for your home improvement jobs. With our young, open and driven team of 130 professionals in Amsterdam, we are working towards our mission every day: to become the easiest and most reliable way to arrange home services. We are expanding our market leadership in The Netherlands and developing our start-up Instapro.it in Italy. Since mid 2018 we started migrating Travaux.com, the French market leader to our platform. So far, we’ve processed over 2 million service requests, grew our network to around 15.000 craftsmen and we are proud to see these numbers grow every day.

Your role

You know the power of branding to realise impact; you strongly believe in brand marketing to ensure long term growth, perfectly aligned with performance marketing to drive short term growth. Together with our Performance Marketing Manager you are responsible for doubling business results. Therefore your main objective is to expand brand awareness and strengthen our brand image for both target groups. We aim high and aspire to become synonymous to arrange home services. When you want to book a hotel you go to Booking, when you need a taxi you go to Uber and when you need professional to get a job done in your home you go to Werkspot.

Through impactful brand performance campaigns covering the whole customer journey your team (6 FTE) amplifies all product and performance marketing efforts. You will be reporting directly to the Chief Commercial Officer.

Your expertise

Minimum of 6 years experience in brand communication for an internet business with a proven trackrecord managing TV & Radio in multiple countries.

Responsibilities:

  • Maintain & develop brand strategy
  • Brand & user research
  • Creation brand campaigns
  • Media strategy & buying
  • Managing PR & content team
  • What we ask from you

  • Ability to think strategy and be hands-on in execution
  • Collaborative by nature with strong communication skills
  • Be fluent in English
  • Pre: experience online marketplaces
  • Company information

    Werkspot is the online marketplace to find a Service Professional for your home improvement jobs. With our young, open and driven team of 130 professionals in Amsterdam, we are working towards our mission every day: to become the easiest and most reliable way to arrange home services. We are expanding our market leadership in The Netherlands and developing our start-up Instapro.it in Italy. Since mid 2018 we started migrating Travaux.com, the French market leader to our platform. So far, we’ve processed over 2 million service requests, grew our network to around 15.000 craftsmen and we are proud to see these numbers grow every day.

    Your role

    You know the power of branding to realise impact; you strongly believe in brand marketing to ensure long term growth, perfectly aligned with performance marketing to drive short term growth. Together with our Performance Marketing Manager you are responsible for doubling business results. Therefore your main objective is to expand brand awareness and strengthen our brand image for both target groups. We aim high and aspire to become synonymous to arrange home services. When you want to book a hotel you go to Booking, when you need a taxi you go to Uber and when you need professional to get a job done in your home you go to Werkspot.

    Through impactful brand performance campaigns covering the whole customer journey your team (6 FTE) amplifies all product and performance marketing efforts. You will be reporting directly to the Chief Commercial Officer.

    Your expertise

    Minimum of 6 years experience in brand communication for an internet business with a proven trackrecord managing TV & Radio in multiple countries.

    Responsibilities:

  • Maintain & develop brand strategy
  • Brand & user research
  • Creation brand campaigns
  • Media strategy & buying
  • Managing PR & content team
  • What we ask from you

  • Ability to think strategy and be hands-on in execution
  • Collaborative by nature with strong communication skills
  • Be fluent in English
  • Pre: experience online marketplaces
  • Geïnteresseerd?

    Stella Mulder06-14810346
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